Meet Amancio Ortega, Smart Person behind Zara
Get Acquainted with the Figure behind Zara
Who doesn’t know Zara? Zara is a world-class fashion brand that is very popular among the world community. Zara has released many products with the best design and quality. Starting from the products of clothes, bags, shoes, accessories, and much more; products released by Zara can be used by women, men, and even children. You can say that Zara is currently one of the most popular brands in the world.
Getting to know Zara’s products certainly makes us curious about the figure behind this big brand. He is Amancio Ortega Gaona; the man who was born on March 28th, 1936. He is the figure who pioneered Zara from nothing into the biggest world-class brand like we know today. Thanks to the Zara that has been released by him, Ortega is now one of the richest people in the world coupled with the ranks of other rich people including Mark Zuckerberg, founder of Facebook.
If you look at the current Zara, we can see that Zara is targeting the upper middle class. This brand presents fashion products with the best quality and design. However, did you know that behind the success story of Zara, there is an interesting story from the founder that we should know. Ortega, the founder of Zara, started his business from nothing until now he is known as one of the richest people in the world.
If you see Amancio Ortega at this time, we might find it hard to imagine that Ortega doesn’t come from a wealthy family. The wealth and success gained by Ortega is currently obtained with effort from below. Ortega pushes himself to do his best and build Zara from nothing into something big like we know today. Ortega was even born to a poor family and lived in a small village in Leon, Northern Spain.
Ortega is the youngest of four children. Because of the condition of his poor family, Ortega moved from Leon to La Coruna, Galicia. Ortega’s father works at the train station and his mother works as a housemaid. At the age of 14, Ortega quit school and began working as a shop assistant at a company called Gala. It was here, the place Ortega began to get acquainted with the fashion world through his work on making clothes by hand.
The experience of working at Gala made Ortega think a lot and finally understood that to be a successful person he must be able to fulfill the customer’s desires. Until finally in 1950, Ortega gathered female tailors and formed a tailor cooperative. This tailor cooperative produces several types of clothing products such as nightgowns and clothes for babies.
Ortega’s First Company
Amancio Ortega is a fast learning person who is good at developing his abilities. In 1963, Ortega and his family founded a company called Confecciones GOA, S.A. This is Ortega’s first company which later became the pioneer of the world-class brand Zara. At this company, Ortega made clothing production in a quick way and successfully acquired several factories in Spain.
In 1975, Ortega opened its first store called Zorba in La Corona. This name is taken from the favorite film of Ortega’s first wife, Rosalia Mera Goyenechea. Unfortunately the name Zorba got a protest from the night bar that have a same name. Ortega then changed the name of his shop from Zorba to Zara.
Zara showed very fast development. Ortega and his wife Rosalia Mera, developed Zara very quickly. But in 1986, Ortega and Rosalia Mera divorced. On his way, Ortega succeeded in forming the Inditex Group and opened Zara’s first store in Portugal. Furthermore, Zara continues to expand its territory to various countries, such as the United States, London, and it is expanding to be known by the world community.
Zara’s Main Strength
Amancio Ortega can bring Zara into a world-class brand like now with a unique working principle. Ortega prioritizes speed in its business. Zara is known as a brand that produces products and serves customers in a very fast time. Within a year, Zara could develop and distribute 12,000 new clothing designs to the public.
Besides speed, Ortega also prioritizes the principle of approach to customers. Customers are the main key and Ortega wants Zara to be able to fulfill customer desires in a fast time. Within one day, designers at Zara could make three designs and all the crew working at Zara worked together quickly to produce a lot of products with good quality.
With the speed that Zara prefers, it is no wonder that this brand can always issue new products every year in a fast period of time. Zara lovers don’t have to wait for a long time to enjoy the latest products from Zara. Although it is produced quickly, all of its quality products can be guaranteed.
One more advantage possessed by Zara, this brand has always issued exclusive products. Zara never issued the same product. If the design has been released, Zara will not issue products with the same design. Zara will only make modifications to the design. So, Zara’s lovers will be satisfied with the product they have because the product is exclusive.
Amancio Ortega is now one of the richest people in the world. Ortega’s success is not only through the fashion business but also through businesses in other fields such as banks, tourism, and real estate. The business of Amancio Ortega is spread in various places in the world so it is not surprising that Ortega is known as one of the richest people in this world. Ortega also recorded a lot of investment in charity activities.
Together with his ex-wife, Rosalia Mera, Ortega also had a foundation which was named The Paideia Foundation. The foundation was founded in 1986 and focuses on helping people with mental or physical disabilities. This foundation provides facilities for mentally and physically disabled people to get education and training.
Amancio Ortega is one of the figures that inspire all of us to work hard and take risks in order to achieve success in the future. By seeing how Ortega’s journey from below to success with Zara, it becomes a valuable lesson for us that all hard work will be paid for with the best results.